Where brands break through and movements begin.
ViralBrand TV with Rick Schirmer is where brands break through and cultural moments are engineered with intention. Led by award-winning marketing strategist, viral campaign architect, and trusted brand builder Rick Schirmer, ViralBrand transforms stories into movements that spread, scale, and stick.
Reaching audiences across digital, social, and streaming platforms, ViralBrand equips creators, founders, and industry leaders with the strategy, storytelling, and visibility needed to ignite buzz and inspire action. From Hollywood launches to global brand acceleration, Rick's signature approach blends creativity, data, and cultural insight.
The goal is not just to go viral — it is to go meaningful. ViralBrand TV is the show for anyone serious about building a brand that outlasts a single moment and becomes a movement that compounds over time.
"Going viral isn't luck. It's activating the right network of real humans with the right system behind them."
Strategy, story, and cultural fire.
Brand Strategy
How the world's most recognized brands build systems that compound — not campaigns that expire. The architecture behind movements that scale.
Creator Economy
Insider conversations with the creators, influencers, and platform builders shaping the next generation of attention and commerce.
Viral Storytelling
The craft and science of stories that spread — what makes content move, resonate, and build loyalty far beyond the initial view.
Hollywood Launches
How faith-based films, entertainment properties, and cultural events build buzz through creator networks before the first ad dollar is spent.
Affiliate Systems
Building compounding ambassador and affiliate networks — the flywheel approach that turns organic momentum into measurable revenue and brand equity.
Cultural Influence
The intersection of brand, media, and culture — conversations with the founders and strategists engineering the moments that shape what people believe and buy.
Meet Rick Schirmer.
Rick Schirmer is an award-winning marketing strategist, viral campaign architect, and trusted brand builder with over 25 years in the creator and influencer marketing space. His work spans Disney, Walmart, Paramount, Chick-fil-A, Warner Bros., The Chosen, and House of David, among others.
As the Founder and CEO of ViralBrand, Rick pioneered the methodology that would become the industry standard for creator-driven brand campaigns — first launched with the Passion of the Christ in 2004. His foundational thesis is that viral brands are structurally designed systems, not one-off moments.
On ViralBrand TV, Rick brings that same strategic depth to the conversation — interviewing founders, creators, and cultural architects about what it really takes to build something that spreads, scales, and sticks.
Watch the Full
OverviewRick walks you through the full vision — what ViralBrand TV actually covers, and why the right conversation with the right guest changes everything for your brand.
Watch on TML TV →Ready to build a movement?
ViralBrand TV is actively booking founders, brand builders, creators, and marketing strategists who have something real to say about what it takes to break through in today's crowded media landscape.
If you have built something that spreads, a system that compounds, or a story that the marketing world needs to hear — Rick wants to talk. Free to submit. Every qualified application reviewed by the team.
Strategy-first.
Culture-driven.
- Filmed at a Hollywood studio in Manhattan Beach, CA
- Distributed to 117M+ Connected TV households
- Professional 3-camera broadcast-quality production
- Clips produced and posted across social platforms
- Deep-dive format built for strategic, substantive conversation
- Partnership and sponsorship opportunities available