The story behind the job title.

ViralBrand With Rick Schirmer is where brands break through and cultural moments are engineered with intention. Led by Rick Schirmer—award-winning marketing strategist, viral campaign architect, and trusted brand builder for some of the world's most recognized companies — ViralBrand transforms stories into movements that spread, scale, and stick.

Reaching audiences across digital, social, and streaming platforms, ViralBrand equips creators, founders, and industry leaders with the strategy, storytelling, and visibility needed to ignite buzz and inspire action. From Hollywood launches to global brand acceleration, Rick's signature approach blends creativity, data, and cultural insight to help you not just go viral, but go meaningful.

Produced by The McCord List Media Network.